Global Business Entry Strategy Research Paper Example | Topics and Well Written Essays - 500 words

Global Business Entry Strategy - Research Paper Example The organization was founded by Todd Park and Jonathan Bush in 1997. The company became public in 2007 when the managers of the firm sold its shares in public. The company’s headquarters is at Watertown in Massachusetts and it has branches in India. The Health Inc may penetrate the United Arab Emirates market through the use of Greenfield investment. Greenfield investment is one that involves building a manufacturing plant from the ground until it becomes a fully operating company. This means that an organization transfers its competencies in the new market so that it can produce all its products in this location (Rogmans, 2012). The managers of Athena Health Inc need to start by acquiring a license that allows the company to construct a plant and conduct business in UAE. The managers should then plan how they will begin the investment project after purchasing land and acquiring permission to conduct business in the country. The business plan includes projection of costs of constructing the firm and the profits that the business expects to earn in the new business (Rogmans, 2012). The company will hire experts such as engineers and experts when making the plan so that they can help in the predictions of technical aspects of the business. For example, the company must hire environmentalists who will help in forecasting the organization’s future level of pollution. The company must then write an environmental report and present it to the UAE environment authorities for approval. This is because each country has an acceptable level of pollution beyond which firms are not expected to continue their operations (Hubbard, 2013). The company will create relationships with the government through the tax department, and the environmental authorities in the new location. This is because the organization has an obligation to file its tax returns and not exceed the acceptable level of pollution. The company may create